Cole Hauser’s Deep Connection with Montana and ‘Yellowstone’ Impact on Tourism
Cole Hauser, actor of the popular TV series ‘Yellowstone,’ shares a profound connection with Montana, rooted in his family’s legacy. Hauser recently told Fox News Digital about his ancestral ties to Montana, dating back nearly 140 years. He highlighted that his family’s presence in the state began in 1886, emphasizing Samuel T. Hauser’s role as Montana’s seventh governor, who contributed significantly to its early development through banking, mining, and railroads.
Filming ‘Yellowstone’ in Montana was a homecoming experience for Hauser. The scenery, part of his family’s long history, became a compelling character in the show. Taylor Sheridan’s franchise has not only introduced millions of viewers to this scenic state but also inspired a new travel trend called ‘set-jetting.’ Fans visit filming locations, driven by the desire to experience the landscapes featured in the series. Adam Duckworth, president of Travelmation, mentioned the surge in tourism sparked by ‘Yellowstone.’
The original series of ‘Yellowstone’ premiered in 2018, growing from a cable drama to a major franchise. The breathtaking views of Montana, with its endless mountain ranges and vast ranches, became symbolic of the show, capturing the viewers’ imaginations. Cole Hauser praised Sheridan’s skillful storytelling and character development, acknowledging how these elements, along with Montana’s picturesque setting, resonate with international audiences.
As the franchise expands into Texas with ‘Dutton Ranch,’ experts predict a similar tourism boost there. Filming in Texas introduced new challenges with its different environment, climate, and characters. Hauser expressed the dedication he and his co-star Kelly Reilly had in maintaining the essence of their characters, Rip and Beth, amidst the new setting.
‘Dutton Ranch’ primarily filmed around Northern Texas, including Ferris and Saunders Ranch in Weatherford. Both places, rich in history, are expected to become popular destinations for fans. Travelmation advisor Kris Porter noted the shift in travel demand from the Rocky Mountains to Texas, with clients seeking luxury ranch experiences. Porter observed a surge in requests for upscale ranch vacations, combining rustic adventure and high-end amenities.
Texas offers appealing weather and luxurious accommodations, attracting travelers throughout the year. Many seek the authentic lifestyle depicted on television, ready to invest in an all-inclusive experience, complete with culinary excellence and the opportunity to engage in ranch activities.
The growing interest in Texas reflects the success of Sheridan’s portrayal of Western life, providing both adventure and comfort. As fans continue to flock to these settings, the legacy of ‘Yellowstone’ will likely influence tourism trends for years to come.