Geneva Children’s Business Fair Showcases Young Entrepreneurs

The entrepreneurial drive of young individuals was evident on Saturday in downtown Geneva during the Geneva Children’s Business Fair. Despite predictions of rain, the event at 100 S. Third St. proceeded under numerous tents filled with a record number of participants. Among them were Amber Salzman and her son Will, 11, of Geneva, who were engaged in selling rainbow bracelets.

Amber Salzman emphasized the value of fostering an entrepreneurial mindset in children. She stated, “It’s crucial for them to realize that work is involved. They need to set up their booths, manage supplies, and interact with customers.” She added that they discussed customer interaction and handling money, describing these activities as beneficial for children to engage in while young.

Will Salzman expressed interest in possibly owning a business in the future, stating, “I want to sell things without dealing with taxes or mundane tasks, though I haven’t decided what exactly yet.”

Cam Fozo, co-president of the Geneva Children’s Business Fair, highlighted the event’s growing popularity, noting that “this year, we have 83 booths, our largest to date,” with around 160 young participants. Last year saw 80 to 100 kids participate. Fozo credited a local marketing campaign in schools and partnerships with three area elementary schools for attracting new interest from the community.

The age range of participants spans from 6 to 16 years old. Booths featured a variety of businesses, including food like bakeries and lemonade stands and a dirty soda booth. There were also several 3-D printing businesses offering products for attendees. The fair also hosted artists and a young novelist selling his work.

Many booths are operated by repeat participants, with Fozo explaining that these young entrepreneurs return yearly for the experience and enjoyment of selling and marketing. One such participant is Frankie Perna, 11, of Geneva, now participating for the third year. Her booth, selling lemonade and popcorn, evolved from just selling lemonade in its first year. “Each year, I’ve made about $200. I’ve saved some and spent some, learning to present things well and set the right prices,” Frankie shared.

Dustin Perna described his daughter as “very entrepreneurial and hardworking, with a bright future ahead.”

Fozo underlined the business event’s educational aspect, stating, “Being a business owner teaches resilience, which is vital in today’s youth. With rapid world changes, learning to adapt and creating innovative solutions is important.”