Campari’s Shift from Bitter to Sweet: A Taste Worth Trying

On my initial visit to Italy ten years ago, I found myself in St. Mark’s Square in Venice as the sun was setting. The skies above were painted with red-orange hues, reminiscent of wine glasses lining the cafes. The melodies of a jazz ensemble mingled with the sounds of seagulls, creating a unique atmosphere. I watched people enjoying their Aperol Spritzes, embodying the essence of ‘la dolce vita’.