Houston Cougars Enter Spotlight as Big 12 Contenders in 2026

With the conclusion of the Big 12 Media Days, Texas Tech and BYU have emerged as the top contenders for the conference title in 2026. Many media members agree that the competition is primarily between these two teams.

Texas Tech, led by head coach Joey McGuire, has a talented roster despite dealing with the Brendan Sorsby gambling controversy during the offseason. They are expected to dominate the competition with their skillful lineup. In support of their position, they secured victory in the Big 12 title last year against BYU.

BYU came close to reaching the College Football Playoff last year and continues to be a strong contender in the league. This year, they’re once again considered one of the top teams in the conference.

For those looking for teams beyond the top favorites, the Houston Cougars present a fascinating prospect. They have been somewhat underappreciated but show promise under the guidance of head coach Willie Fritz. The team enters its third year under Fritz’s leadership, a stage where many coaches and teams hit their stride. The Cougars wrapped up 2025 with ten wins and earned a position in the final AP Poll for the first time since 2021.

A notable factor contributing to Houston’s potential rise is the return of both its coordinators, including defensive coordinator Austin Armstrong. His defense ranked in the top 50 for scoring and top 40 for average yards per rush in 2025.

Houston’s 2026 schedule appears favorable. They avoid competing against BYU, Arizona, and Arizona State. Facing Texas Tech early in the season could play to their advantage if they manage to defeat the Red Raiders before the team fully gels, particularly with uncertainties around their quarterback situation.

Moreover, Houston ranks second in the Big 12 in returning production and is in the top ten nationally for returning offensive talent. This positions them as an efficient team from the start of the season.

Although Houston’s activity in the transfer portal wasn’t substantial, the team did acquire running back Makhi Hughes from Oregon. His impressive 2024 season at Tulane featured over 1,400 rushing yards and 17 touchdowns.

Success against Texas Tech, the conference leaders, won’t be easy. However, with their solid team composition, returning experience, and manageable schedule, Houston could make a significant impact. These conditions may lead the Cougars to excel in December’s critical matchups.

Consider investing in Houston Cougars now, as their potential rise in performance is anticipated to increase their value in the coming season.