Hailey Bieber’s Summer Highlights and Business Moves

Hailey Bieber recently turned heads in a bright yellow string bikini, sharing glimpses of her summer with fans on Instagram. The 29-year-old model and businesswoman posted a series of photos captioned, “August so far.” In these images, she posed in front of a mirror wearing a bikini with a gathered triangle top and matching bottoms tied at the hips.

In addition to her swimwear photo, Bieber showcased various moments of her summer. She included a shot of herself in a blue and red tank top, lying on grass with a big smile. Another image captured her workout session at the gym. Bieber also shared a photo holding a plate of meatballs topped with sauce and cheese.

Bieber offered a glimpse into her beauty routine, featuring yellow Rhode eye patches and her hair in curlers. This aligns with her business as she launched Rhode in June 2022, featuring products like the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. Rhode’s popularity led to its acquisition by e.l.f. in May 2025, in a deal worth up to $1 billion. Bieber continues as chief creative officer and head of innovation.

“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she announced.

In addition to her work with Rhode, Bieber became the global digital ambassador for Calzedonia, an Italian swimwear brand, starring in their 2026 summer campaign. In an interview with Elle magazine, she emphasized the importance of fit in swimwear selection, noting, “Fit is everything.” While she owns many swimsuits, she frequently rotates five or six.

Bieber also shared insights on preparing looks for summer vacations. She prefers organizing outfits in advance to minimize last-minute decisions. Her preference for swimming over lounging by the pool highlights her active summer lifestyle. “My favorite thing to do is to swim!” she shared.