Future of Dallas Cowboys Ownership

Jerry Jones purchased the Dallas Cowboys in 1989 for $140 million after gaining wealth in the oil industry. Today, the team’s value has soared to $15.5 billion, making it the most valuable sports team globally. Under Jones’ leadership, the Cowboys have won three Super Bowls and established themselves as a major brand in professional sports.

Jones, now nearing his 84th birthday, faces questions about succession due to his advancing age and previous health concerns. Despite this, he has shown little concern. “I don’t have a succession plan, I don’t,” Jones shared with Zak Keefer of The Athletic, adding, “One day I just won’t be here to toss my two cents in.”

Though he remains deeply involved with the Cowboys, the potential successor appears clear: his son, Stephen Jones. At 62, Stephen is the team’s co-owner, CEO, and director of player personnel. He has spent much of his life working within the franchise and plays a significant role in organizational decisions. Troy Aikman, former Cowboys quarterback and Hall of Famer, noted, “From my interactions with him, Stephen doesn’t have the ego his father has. That’ll serve him well.”

Currently, Jerry Jones continues to lead the team, focusing on reclaiming their position at the top of the NFL. The Cowboys have not secured a Super Bowl victory since 1995. In recent years, they have actively retooled their roster to become championship contenders. Jones has been vocal about his ambition to retire as the owner with the most Super Bowl wins, a title now held by Patriots owner Robert Kraft with six rings compared to Jones’ three.