Chilean K-pop Phenomenon: Q_ARE’s Unique Blend of Cultures
SANTIAGO, Chile — This winter, a wave of excitement is coursing through Chile’s capital. In October, the globally renowned K-pop group BTS will visit Santiago as part of their world tour. This marks the latest embrace of Korean culture across Latin America. BTS has already played to sold-out crowds in Mexico, with more packed shows set for Colombia, Peru, Argentina, and Brazil. The demand in Mexico was immense, prompting President Claudia Sheinbaum to approach South Korean officials about adding additional dates.
The Korean wave, known as Hallyu, brings a range of cultural exports, from food to entertainment, to a new, passionate audience throughout Latin America. In Chile, this cultural phenomenon is not merely consumed. Young fans are reshaping it to fit their cultural landscape. They adopt K-pop’s vibrant choreography, high-quality video production, and colorful aesthetics, creating a unique interpretation aligned with their identity. This has led to the emergence of local pop stars inspired by K-pop.
One such group is Q_ARE, a six-member boy band from Chile. They produce energetic music, incorporating English, Spanish, and Chilean slang, wrapped in a K-pop aesthetic. Their music videos are lively, featuring retro video game themes and vivid, flashing imagery. Q_ARE is attracting a significant following.
Before launching their single “FÚ” in May, they gathered at a dance studio in Santiago for choreography practice. The band, consisting of Seba, Jamin, Jota, Bin, Aiden, and Fabi, illustrates how they draw inspiration from K-pop while creating something distinctively their own. Seba, a vocalist, says, “I entered the artistic world thanks to K-pop. We’ve transformed it into something of our own because we’re Latinos.” Two years ago, the members responded to an online casting call, resulting in a six-month audition and training period that solidified the group. They debuted in 2024 with the single “Try Again.”
Q_ARE manages all creative aspects, from songwriting and choreography to video design and aesthetics. Their fanbase — the “Qniverse” — spans the globe. The group has toured Brazil and performed throughout Chile. Bin, who raps and dances, points out their international reach, “We have fans from Singapore, Japan, Chile, Peru, Mexico, the United States, and Costa Rica.”
Chilean fans often help others understand the Chilean slang in Q_ARE’s lyrics. The Korean wave has permeated Chile’s society. In Patronato, a neighborhood in Santiago, over 50 Korean restaurants thrive. Many are run by Chileans responding to the heightened interest in Korean culture.
Valeria Vivar, who manages the Rey Sejong Institute in Santiago, describes the diverse appeal of Korean culture. The Institute, sponsored by the Korean government, teaches Korean language and culture. It has grown significantly, with around 200 students studying Korean, quadruple the number from its 2019 start. It also offers a master’s program in Korean Studies at Universidad Central. “Students want to learn Korean for different reasons, from understanding K-pop songs to watching dramas or exploring Korean literature and society,” says Vivar.
As Korean culture influence grows, Q_ARE looks ahead with enthusiasm. “Asian culture in the arts is ahead of Chile, but this benefits us,” shares Fabi. “We aim to create something new. In the future, we hope to see more Chilean boy and girl bands. This is already happening, and we feel proud to be an example, encouraging others to take the leap.”