NBC Selected Highlights Latest Product Launches in Apparel, Tech, Beauty, and More

Every month, NBC Selected’s New & Notable column showcases our favorite product launches across various categories. This article will be updated continuously throughout the month with releases we think you should know about.

Apparel and Footwear Launches

Hoka introduces the Clifton 11, an update to the neutral running sneaker favored for both running and walking. It features soft foam cushioning, a mesh upper, improved sockliner, and reflective details. Available in men’s and women’s sizes, including wide and extra-wide options.

The Hoka Clifton Pro targets performance-oriented runners. It maintains a neutral everyday design but enhances pace and mileage with advanced foam and a rockered outsole. Men’s and women’s sizes are offered, along with a wide style.

Reporter Zoe Malin, who runs over 30 miles weekly, attests to the Clifton Pro’s balanced foam offering comfort and bounce. It’s recommended to choose a half-size up to prevent toe squeezing.

“I’ve always loved walking in Hoka sneakers, but running in them was different — until the Clifton Pro. The foam allows for comfort and shock absorption, making it solid for running.”

Saucony’s Paramount Max, their most cushioned shoe to date, features thick foam layers and a wide base. The flexible design aids heel-to-toe transitions. It is available in men’s and women’s sizes.

“These shoes make me feel taller with the thick foam lift, ideal for recovery runs. They absorb shock effectively and are lighter than many cushioned sneakers.”

Brooks launched the Hyperion Max 4, upgraded to improve race training. With a nylon plate and rocker-shaped outsole, it facilitates swift transitions. It’s breathable and suits high-paced workouts.

Tech Launches

Sony’s RX10 V camera, an upgrade from its predecessor, features 25 times zoom and enhanced autofocus for tracking subjects like people and vehicles.

Beauty Launches

Olaplex unveils the °7 Shine Serum Mist, a repair treatment combining serum and oil for hair enhancement post-styling.

“Olaplex’s mist revives my curls with hydration and shine. It’s best used in controlled amounts for desirable results.”

One/Size introduces a setting spray with a luminescent finish. It offers protection with a bronze pigment blend for a sunkissed look.

Aveeno releases its first vitamin C serum to brighten and gently care for sensitive skin.

Home and Kitchen Launches

Blueair’s Comfort Collection includes the AlwaysCool handheld fan, offering extended battery life and speed versatility.

iRobot’s Electro Plus combines vacuuming and mopping with electrolyzed water for disinfecting properties.

Travel and Outdoor Launches

Béis updates its travel collection, including The Weekender and Travel Backpack, with improved functionality and design based on user feedback.

Conclusion

NBC Selected staff frequently tests emerging products, sharing experiences monthly. Stay informed by following NBC Selected on social media platforms.

Authors contributing to this coverage include Harry Rabinowitz, Zoe Malin, Cory Fernandez, Mili Godio, and Ashley Morris.