Kristin Cavallari Returns to Her Roots with Uncommon James Campaign

Kristin Cavallari, a reality star and entrepreneur, is making waves with a new campaign for her jewelry brand Uncommon James. At 39, she is revisiting her origins with the bold Detour collection. The campaign, set in a desert, reflects what Cavallari calls a return to ‘old-school Uncommon James.’

Cavallari introduced this campaign on Instagram with a close-up photo. She’s leaning against mailboxes, the sun highlighting her fitted, light-wash denim corset-style top. Her look is complemented by layered gold necklaces, hoop earrings, and stacked bracelets from the collection. The caption read, ‘The new Detour collection is here and we’re throwing it back to old-school @uncommonjames: effortless, edgy and the ultimate cool-girl jewelry.’

Kristin Cavallari modeled jewelry from Uncommon James’ new Detour collection in a campaign photographed by Dennis Leupold. (Dennis Leupold/Uncommon James)

In a broader view, Cavallari’s outfit was revealed completely. She posed beside mailboxes wearing white lace underwear and slouchy cream boots. Her hand casually rested behind her head. Another photo showed Cavallari looking down, accentuating the stark desert backdrop.

Fans had various reactions to the campaign. Some drew comparisons to Britney Spears, while others commented on the outfit and the desert setting. Feedback included praise for the Detour collection, while a few were less enthusiastic about the styling choices.

The campaign is significant for Uncommon James, a company Cavallari started in 2017. In a recent Business Insider interview, Cavallari discussed her business ventures. Besides Uncommon James, she’s involved with Fizzen sparkling protein drinks, hosting the ‘Let’s Be Honest’ podcast, and other entertainment projects.

Kristin Cavallari leaned into the ‘effortless’ and ‘edgy’ style she envisioned for Uncommon James’ Detour campaign. (Dennis Leupold/Uncommon James)

She prioritizes her three children, ages 10, 12, and 14, managing her professional responsibilities including her jewelry, skincare, and homeware brand. Cavallari often works from her kitchen counter, focusing on editing podcasts, planning guest interviews, and pitching projects.

As founder, Cavallari enjoys the creative process associated with brand marketing and strategic moments. Her entrepreneurial journey wasn’t initially planned. Cavallari found opportunities after gaining fame from MTV’s ‘Laguna Beach: The Real Orange County’ and later ‘The Hills.’

Cavallari expressed her drive to prove herself in the branding world, leading to the founding of Uncommon James. Her concept of success has changed over nearly a decade of business.

She now values a balance between productivity and personal peace. This shift includes slower mornings and time for personal activities.

Danielle Minnetian is an Entertainment Production Assistant for Fox News Digital, focusing on celebrity news, entertainment trends, and pop culture.