Jana Kramer Unveils ‘Wild & Free’ Collection with EBY

Jana Kramer attracted attention with nostalgic images from her EBY campaign. In these photos, she showcases her fit physique in black lingerie and western attire against a rustic setting. In May, the 42-year-old country singer introduced her ‘Wild & Free’ line in collaboration with the intimates brand Empowered By You (EBY).

Last week, Kramer shared striking campaign images on Instagram. She appeared wearing EBY’s Relief Bra in black, paired with matching high-waisted underwear, a cowboy hat, a fringed leather jacket, and short denim shorts. She completed her look with black knee-high boots, cateye sunglasses, and silver rings. Her hair was styled in loose waves.

In one picture, she posed against a wooden fence in a flower-filled field, and in another, she sat smiling by the fence, showcasing the western theme. She humorously noted her cowboy hat was worn backward, yet praised her outfit choice.

Kramer announced her ‘Wild & Free’ line on May 7 with a promotional video. This collection is meaningful to her and represents freedom. She emphasized the importance of choosing what to keep and let go.

Additional campaign images feature Kramer in various attire, including a Relief Bra in gray, paired with denim shorts and a blouse, as well as a pink set on a vintage pickup truck. She also modeled EBY’s Sheer Bralette in blue, paired with denim, a cowboy hat, and a horse.

Kramer explained that collaborating with EBY was a natural next step in her journey. The collection emphasizes comfort and freedom, and she expressed excitement about the collaboration’s potential for women experiencing similar journeys.

Currently, Kramer is working on her directorial debut, ‘Love Song for My Texas Ranger,’ alongside actors Ryan Rottman, Tammin Sursok, and Daphne Zuniga. The romantic drama film explores her character’s return to Texas and a choice between love and her planned life. Kramer also contributed original music to the film’s soundtrack.