Sydney Sweeney Faces Criticism Over Sports Prediction Platform Ad

Sydney Sweeney, known for her role in HBO’s “Euphoria,” is under scrutiny from co-star Sharon Stone. This follows Sweeney’s controversial advertisement for the sports prediction platform, Novig. The ad, described as revealing, has drawn substantial backlash.

During the Variety’s 2026 Power of Women event in Los Angeles, Stone, 68, addressed the situation. She emphasized the importance of Sweeney taking responsibility for her actions. Stone expressed her support for women excelling in sports, stating, “We can’t denigrate women’s sports to get men’s attention so they can gamble.”

The ad shows Sweeney in revealing poses with sports equipment, promoting betting on “just sports.” It sparked a considerable reaction, with critics saying it undermines women’s achievements in sports. Actress Sydney Sweeney faced backlash from athletes, including Australian Olympic gold medalist Ariarne Titmus. Titmus questioned why monetizing and sexualizing women’s sports continues.

British sprinter Amy Hunt also commented on the matter, emphasizing the hard work and dedication in women’s sports. “Sydney Sweeney, this is what women in sport look like,” she expressed, highlighting the dedication and effort required.

In defense, Sweeney shared images of athletes like Serena Williams and Ronda Rousey from ESPN magazine. The debate around Sweeney’s ad drew remarks from Newsbusters managing editor Curtis Houck. Houck suggested jealousy might fuel the strong reactions against Sweeney. He commented that the backlash misrepresented the ad’s nature.

The ongoing discussion raises questions about how women’s sports are portrayed and the implications of such advertisements. Both fans and critics continue to voice their opinions on the issue.