Converse Faces Backlash Over Controversial Shoe Ad

Converse recently faced criticism and pulled an advertisement last week that some claimed featured imagery associated with the Ku Klux Klan. The ad, now removed from the Nike subsidiary’s social media platforms, showcased K-pop singer Karina from the girl group aespa. Karina promoted the Chuck 70 X and Run Star Crush sneakers, holding a pair of black high-top shoes under a star-shaped spotlight while wearing a long white skirt.

Several social media users alleged that Karina’s appearance in the ad resembled a KKK member, with the shoes looking akin to a lynching victim. Notable critics included Rep. Troy Carter, D-La., who issued a statement addressing the controversy.

“Nike and Converse, what the hell were you thinking?” Carter expressed. “Your campaign portrays what seems like a hooded Klansman, framed by what could be seen as the dangling feet of a lynching victim. There’s nothing creative or artistic about it. It’s racist, reckless, and deeply offensive.”

In response to the backlash, Converse pulled the ad and issued an apology for the campaign. Their statement, sent to Fox News Digital, acknowledged the distressing nature of the image and detailed steps to remove it from all media channels.

This controversy arises as Nike, Converse’s parent company, is set to be removed from the S&P 100 after nearly 18 years. Nike’s value has plummeted by over $200 billion since 2021. Conservative critics have repeatedly accused Nike of engaging in ‘woke’ politics by aligning with progressive public figures like Colin Kaepernick and Dylan Mulvaney. Nonetheless, Nike has faced criticism from both ends of the political spectrum.

Further compounding criticism, in April, Nike faced backlash over a Boston Marathon ad critiqued for “pace-shaming” with the wording “Runners welcome. Walkers tolerated.”

A spokesperson for Carter articulated that an apology was insufficient, demanding Nike and Converse explain the ad’s conception and approval process, identify those responsible, and conduct an independent investigation. They emphasized the need for procedural safeguards to prevent the approval of imagery reminiscent of the Klan and lynching.

Lindsay Kornick is an associate editor for Fox News Digital, offering story tips via email at [email protected] and on Twitter at @lmkornick.