Guide to Choosing the Best Bath Towels on Amazon
Ending a refreshing shower with a warm and cozy bath towel feels much better than using an old, scratchy one. High-quality towels are available online, including on Amazon, without needing a trip to a fancy department store. With numerous options out there, it helps to know what features to look for in a towel that is plush, durable, and absorbent. To assist you, I consulted experts in interior design for their towel-shopping tips and selected top-rated towels available on Amazon.
Our Top Picks
- Best Overall: $32.28, previously $38.99
- Best Budget: $28.99, previously $39.99
- Best Splurge: $78.00
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Recommendations from NBC Selected
Using expert advice, I curated a list of highly-rated towels from Amazon, many of which have also been tested by NBC staff during our Best of Bed and Bath Awards.
Brooklinen’s towels, priced just under $90 for a set of two, have an 820 GSM, offering plushness and absorbency. Former NBC Selected managing editor Leah Ginsberg praises their thickness, softness, and chic look, adding style to a simple bathroom.
NBC Selected updates editor Mili Godio shares her experience with affordable towels from Amazon. These towels, sold as a pack of four, offer great quality for guests and are absorbent enough to rival more expensive options. They have a 600 GSM, are made from 100% cotton, and are available in 15 colors and various sizes.
The splurge-worthy towels in our selection, made by Coyuchi, feature a unique, organic, naturally-colored brown cotton yarn with a 685 GSM. Despite their higher price, these towels are soft, absorbent, and durable, holding up well after many washes.
Other options include towels made from 100% Turkish cotton, known for its absorbency. Available colors, a waffle pattern, and an Oeko-Tex® certification ensure that the towels are free from harmful chemicals.
Criteria for Selecting Bath Towels
Key features to consider include absorbency, material, and certifications. Interior designer Mina Lisanin emphasizes the quality of Egyptian or Turkish cotton for moisture absorption. Towels with a high GSM, such as the examples shared, offer more absorbency and fluffiness.
Design Director of Brooklinen, Katie Elks, advises looking for the Standard 100 by Oeko-Tex® certification to guarantee towels are free of harmful chemicals. Additionally, consider the variety of colors and patterns available to fit your bathroom decor.
Shopping Tips
When buying towels, feel preferences and quantity requirements matter. Thicker, higher GSM towels are luxurious, while lighter options like waffle towels offer quicker drying. Considering household needs, Lisanin suggests four to six towels for a couple and eight to twelve for a family of four.
Budget considerations are crucial due to the wide price range available on Amazon. It’s possible to find excellent mid-range options with good quality and value without overspending.
Experts Behind the Recommendations
The insights are supported by interviews with Mina Lisanin, an interior designer, and Katie Elks, a design director at Brooklinen. Bethany Heitman, a commerce editor, compiled the expert advice and selected products based on their guidance. Follow NBC Selected for thorough reports on home and lifestyle products, and connect with us on social media for updates.