The Global Impact of Netflix’s ‘The Polygamist’

‘The Polygamist,’ a Zulu-language telenovela available on Netflix, has emerged as a centerpiece of conversation in South Africa and beyond. Set in Johannesburg, the series portrays the dramatic life of a wealthy Black family led by Joyce Gomora. Her husband, Jonasi, leads a secret double life with a second household. The show’s tumultuous narrative includes catfights, fiery confrontations, and complex relationships.

The global reach of ‘The Polygamist’ is notable, with over 23 million views in its first month and ranking within the top ten in 62 countries. The series reached number one in nearly 24 countries, including major markets like the U.S.

South African actress Gugu Gumede stars as Joyce, while Sdumo Mtshali takes on the role of Jonasi Gomora. Celebrities like Sherri Shepard from ‘The View’ have publicly expressed their fascination with the show, drawing comparisons to films like ‘Crazy Rich Asians.’ Shepard appreciates the insight into wealthy African lifestyles, which are often underrepresented in global media.

“I’m about to go back and finish watching ‘The Polygamist’ because I’m hooked now,” Shepard said. “Crazy rich Africans, I thought Crazy Rich Asians was something, but crazy rich Africans is a whole different level.”

Author Sue Nyathi, who penned the book on which the series is based, highlights how the show challenges stereotypes by presenting affluent African lifestyles. Traditionally, African narratives in media often focus on poverty. ‘The Polygamist’ offers a fresh perspective, portraying wealth and luxury in the context of a family saga.

Nyathi’s background, including her experiences with the complexities of informal polygamy versus traditional African practices, shapes the series. While polygamy in South Africa is traditionally open with all parties aware, the show explores the turmoil caused by secretive dynamics.

Gugu Zuma-Ncube and Thuli Zuma, daughters of former President Jacob Zuma, are producers of the show. Their firsthand experiences with polygamy have informed the show’s development. Zuma-Ncube shares that her father, a known polygamist, has yet to watch the series, although she anticipates his reactions with interest.

The success of the show abroad has energized the creators and brought attention to African storytelling. The series is primarily in Zulu, although it features a mix of English and other local languages. Zuma-Ncube suggests viewers try the original audio with subtitles for an authentic experience.

‘The Polygamist’ has also sparked discussions within South Africa about broader social issues, such as women’s rights, safe sex, and HIV prevention. Organizations like UNAIDS have even used Jonasi’s character to emphasize messages about safe practices in relationships.

The series’ unexpected global attraction highlights a growing interest in diverse narratives. ‘The Polygamist’ not only entertains with its blend of secrets and drama, it also prompts meaningful dialogue on pressing societal topics.