- October 13, 2026
- Updated 7:02 am
James Talarico’s Strategic Move with New Television Ads in Texas Senate Race
James Talarico, the Democratic Senate nominee in Texas, has launched two television ads to strengthen his campaign. One ad criticizes former President Joe Biden for his approach to border management, while the other targets Republican Ken Paxton’s links to the data center industry. This media push comes right after Talarico’s return to the campaign trail following a flu absence.
The Two Ads
In the first ad, Talarico appears in front of a Texas flag, asserting his commitment to Texas over political parties. He criticizes Biden’s border strategy and highlights his own work with Republicans to pass significant property tax cuts. His critique of Biden traces back to July, when he presented a border plan and accused the current administration of failing the southern border. Republicans have questioned the timing of this criticism.
The second ad attacks Ken Paxton, Texas’s attorney general, for allegedly selling off state resources for personal gain. It accuses Paxton of granting tax breaks to data centers in exchange for campaign contributions. A social media post from Talarico’s camp added that these tax breaks lead to higher utility bills for residents.
James Talarico Vs. Ken Paxton: Latest Polls
Recent polling shows Talarico with a slight lead over Paxton. According to a RealClearPolitics average, Talarico holds 48.1% to Paxton’s 45.3%. Despite Paxton polling better on border security issues, Talarico’s centrist appeal seems to be resonating with voters.
Recent Developments in the Texas Race
Talarico recently recovered from the flu, which kept him off the campaign trail. His absence was leveraged by the opposing campaign to create unfounded speculation. After his recovery, Talarico made his first public appearance at the Austin City Limits music festival.
On the fundraising front, Talarico raised significant amounts earlier in the year, while Paxton outperformed him in donations from July to September. Outside spending heavily favors Paxton, supported by high-profile donors like Elon Musk.
Positions on Data Centers
Talarico’s campaign has criticized the data center industry’s tax benefits. He proposes repealing sales tax exemptions and requiring developers to pay for necessary infrastructure improvements. Paxton, initially slow to clarify his stance, now supports similar reforms.
Public sentiment in Texas shows strong opposition to new data centers, especially in rural and suburban areas. Voter dissatisfaction has affected pro-data center lawmakers across the United States.
Stances on the Border
Border security remains a key issue. Talarico has been working to regain Hispanic voter support, emphasizing that Democrats have previously neglected border concerns. Meanwhile, Paxton continues to leverage Biden’s border policies as a point of criticism.
What’s Next
Talarico will appear in a CNN town hall on October 14. Third-quarter fundraising reports will be disclosed the following day. Early voting starts from October 19 to 30, with Election Day on November 3. No debates are scheduled between Talarico and Paxton yet.
Democratic strategists caution optimism about current leads, considering potential shifts closer to the election. Both parties aim to maximize their chances as Election Day approaches.