ESPN Halts AI Animation Experiment After Backlash During NBA Finals

ESPN recently faced criticism for its use of AI-generated animations during the NBA Finals. The network showcased these animations as ‘moving portraits,’ intended to bring classic images of NBA legends to life. However, the debut during Game 1 of the series featuring the New York Knicks and San Antonio Spurs failed to impress viewers.

During a commercial break, an attempt was made to animate a classic photo of Spurs legend Tony Parker celebrating the 2003 NBA championship. Instead of a captivating portrayal, many viewers found the animation unsettling. Critics highlighted that the depiction distorted Parker’s facial features, resulting in widespread negative feedback on social media.

Many questioned the necessity of using AI when ESPN possesses extensive NBA footage and photography archives. A social media user expressed confusion, questioning, ‘Why use AI when they have the pictures?’ Another remarked on the altered appearance of the animation, which did not resemble Parker.

The AI animations were not limited to Parker. ESPN also attempted similar portrayals of Boston Celtics legend Bill Russell and Los Angeles Lakers icon Kobe Bryant. Following the backlash, ESPN chose to remove these animations from Game 2 of the finals, deciding not to continue with them for the remainder of the series.

A network spokesperson revealed that the graphics were created using AI tools. The management is now assessing the potential for future AI applications in broadcasts. The experiment’s removal reflects the network’s response to the critical feedback received from viewers.

Alejandro Avila, a writer based in Southern California, reported on this development, and viewers can follow his updates on social media.