American Soccer and WNBA Confront Gatekeeping with Mainstream Popularity
The United States men’s national team is set to play Bosnia and Herzegovina in a World Cup Round of 32 match. This event symbolizes an uncomplicated sports moment for America, where casual fans and fervent supporters alike are united.
The excitement surrounding this match parallels the newfound interest in American soccer. Traditionally, the sport in the U.S. struggled to be treated as a national event. The rise in popularity is evident, with fans celebrating like they did when the U.S. shattered viewership records in their previous match against Paraguay.
Similarly, Caitlin Clark’s influence on the WNBA has sparked significant attention. She drew in fans beyond the usual base, boosting the league’s presence on debate shows and making it relevant to those who never followed its regular season.
“Caitlin Clark of the Indiana Fever signs autographs for fans before a game against the New York Liberty.” (Photo by Michelle Farsi/Getty Images)
The gatekeeping mentality is evident both in soccer and the WNBA. Many long-time followers seem unhappy with the new audience’s values. This resistance was addressed by commentator Emmanuel Acho, who controversially claimed that the WNBA would benefit without Clark.
The U.S. soccer gatekeepers resonate a similar sentiment. The national team reached a pivotal World Cup phase, sparking pride on home soil. Yet, certain media outlets, like The Guardian, criticized Fox’s coverage for an overly patriotic approach.
Reports from USA Today, MS NOW, and The Athletic underscore this gatekeeping attitude. Criticism focuses on nationalism and the perceived clash between soccer’s heritage and its commercial presentation.
Both the WNBA and American soccer aim for mainstream acceptance. Clark’s spotlight demonstrated the potential for women’s basketball to attract larger audiences. Similarly, the USMNT’s World Cup journey proves American soccer can engage new fans—even if they’re unfamiliar with the sport.
“American soccer gatekeepers are reacting to World Cup casual fans the same way the WNBA reacted to Caitlin Clark’s boom, policing new audiences.” (Photo by Omar Vega/USSF/Getty Images)
The Independent voiced the discomfort some feel about this influx of new fans, fearing a loss of control over the sport’s culture. Yet, the influx of casual spectators reflects the success of America’s sporting ventures.
American soccer should welcome newcomers as this diversity indicates broader appeal. The sport, like major leagues in the U.S., doesn’t have the privilege to choose its audience. Embrace this moment as a victory. Fans, irrespective of their background, contribute to the energy and growth needed for sports to thrive.