Can Socialism Appeal in a Swing State?

Francesca Hong, a state legislator, is making a bold run for governor in Wisconsin. She aims to demonstrate that a democratic socialist can succeed in a contested state. Her stance has sparked debate, with some believing her victory could inadvertently aid Republicans.

Jeff Hanneman, a local resident, was upset when he heard about a proposal to construct a 220-acre data center near his home in Wisconsin Rapids. Concerned about potential pollution to the nearby Wisconsin River, Hanneman, 43, displayed a ‘No Data Center’ sign in his yard. Despite being a Republican who supported Trump, he backs Hong due to her opposition to the data center plan. He remarked, ‘I really don’t think or care about the label,’ and installed a ‘Francesca Hong for Governor’ sign in his yard, expressing confidence in her potential positive impact.

Hong, a Democratic state representative and former restaurant owner, is part of a growing progressive movement. Many liberal voters, disillusioned with what they perceive as an outdated and corporate-aligned Democratic establishment, are rallying behind candidates like Hong. Socialism, a once-avoided term, is gaining traction on the left, with successful candidates in House primaries in major cities like New York, Denver, and Philadelphia.

Winning in Wisconsin, where Trump prevailed in 2024, poses additional challenges. If Hong secures her party’s nomination, she will face a tough competition against a Republican contender. This prospect is concerning for some Democrats who fear a socialist candidate might alienate moderate and conservative voters in Wisconsin.