- June 30, 2026
- Updated 6:22 pm
Nevada’s Primm Resorts Saved by Partnership
The Primm family in Nevada has entered into a partnership with Las Vegas-based Terrible’s to prevent the closure of their resorts. This agreement raises hopes to revive Primm’s once-thriving hotel-casino complex, initially facing shutdowns by July 4.
Cory Clemetson, representing Primm South Real Estate Company, expressed satisfaction about collaborating with Terrible’s. Tim Herbst from Terrible’s emphasized the importance of retaining Primm’s identity and fostering growth in tourism and investments. The region was previously a favored spot for budget-conscious visitors over Las Vegas.
Affinity Interactive, the former operator of these properties under the ownership of Z Capital, cited financial losses as the reason for the scheduled closures. Despite this, the Primm family found a new ally in time. Clemetson remarked on the significance of maintaining employment for the resort’s workers.
Travelers once frequented Primm for its affordable entertainment, including its roller coaster. Clemetson recalled cherished memories from his youth at Primm. The prospect of new developments, such as the Southern Nevada Supplemental Airport, is anticipated to further buoy the region.
- Future upgrades are planned, ranging from renovations to infrastructure improvements.
- Enhanced traveler services and dining options are also on the agenda.
Clemetson is optimistic about the long-term revival of Primm, aiming to preserve the resort’s historical significance and honor his family’s legacy in the state.
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