Reality TV Stars Enter Politics: From Screens to Campaigns

Reality TV Stars Enter Politics

Luke Gulbranson, a former reality TV star, is running for Congress as a Democrat in Minnesota’s 8th Congressional District. Known for his appearances on Bravo’s “Summer House” and “Winter House”, this political newcomer now challenges Republican Rep. Peter Stauber.

From TV to the Campaign Trail

Gulbranson’s decision to enter politics emerged during a quiet morning at home, inspired by personal reflections and watching President Trump speak. Despite never having run for an office, Gulbranson’s public life on television has prepared him for the political stage. He argues that politics and reality TV share challenges, such as handling public criticism and remaining authentic in the spotlight.

“Politics is worse than reality television,” he stated, noting the need for thick skin in both arenas.

In addition to Gulbranson, other reality TV stars like Farrah Abraham and Spencer Pratt are making their political debuts. Abraham aims for Austin City Council, while Pratt seeks to become the mayor of Los Angeles.

The Skills from Reality TV

David Bresenham, a reality TV executive and Stanford lecturer, believes these stars possess valuable skills for politics. They are adept at managing conflict, engaging with cameras, and maintaining public presence. Reality TV has honed their ability to communicate effectively and resonate with audiences, skills integral to political campaigning.

Gulbranson does not view his TV experience as a strategic advantage but acknowledges its role in his personal growth. He describes his upbringing as one of economic hardship, broadening his understanding of community struggles in areas like Northern Minnesota. Now managing a maple syrup business and coaching hockey, Gulbranson returns to his roots, emphasizing local issues like affordable healthcare and job loss.

Spencer Pratt’s Political Ambitions

Spencer Pratt, once of “The Hills,” runs for mayor of Los Angeles, focusing on issues like crime and homelessness. A fire destroyed his home, catalyzing his political interest. Pratt, despite being a registered Republican, distances himself from party politics, advocating instead for “common sense American” policies.

Pratt embraces his public image, turning his past experiences into political assets. His candidacy reflects a broader trend where reality TV platforms prepare stars to reinvent themselves publicly.

“We vote for people we want to have a beer with,” Bresenham explained, emphasizing how familiarity from television can influence voter preferences.

This intersection of entertainment and politics reveals how skills from one domain can transfer powerfully into another, reshaping how candidates connect with voters.